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For the competitors chosen to represent their home countries at the Olympic Games, first impressions matter.
Sure, the importance of medal counts can't be understated, but for a spotlight as bright as the one shined by the world's premiere sporting event, fashion can play an integral role in telling a team or athlete's story.
For the 2020 Tokyo Olympics, kicking off July 23 and concluding August 8, Ralph Lauren designed a collection of quintessentially Americana uniforms for Team USA. The story Ralph Lauren and the U.S. hope to spread? Protecting the planet.
As such, ensembles were created with consciously-sourced materials and dyed through a technique that uses less chemicals, water and energy.
Likewise, Nike's game plan was sustainability when outfitting the basketball, track and field, soccer and skateboarding teams. The latter sport, which will make its Olympic debut in Tokyo, will see U.S., French and Brazilian skateboarders decked out in vibrant designs made of recycled polyester.
Looking back at past Olympic events, these are the uniforms that sports fanatics and fashionistas alike won't soon forget.
Find out why we're giving these Olympic fashion statements 10, 10 10's across the board in our gallery below!
David Ramos/Getty ImagesTeam USA's 2016 Women's Gymnastics Team
FABRICE COFFRINI/AFP/Getty ImagesTeam Brazil's 2012 Synchronized Swimming Duet
Synchronized swimming costumes are notoriously outrageous, but Lara Teixeira and Nayara Figueira elevated the game by competing in suits inspired by human anatomy. And yes, that's a brain on their swim caps.
Jason NocitoTeam Liberia's 2020 Olympic Uniforms
Telfar founder and creative genius Telfar Clemens was enlisted to design a 70-piece activewear collection for the Olympians representing his native country, Liberia. Clemens told The New York Times he'll be treating this year's Games as his first live runway show of the year, and you better believe we'll be tuning in.